Music as inspiration for digital thinking

No business is immune to digital challenges, and many businesses suffer. Music is an inexhaustible source of inspiration to address change and innovation. What was once a new sound has become the norm, a trend or a new musical genre. The same is true in the digital world. Music is an endless source of inspiration for digital transformation.

Musicians are often rebels who break the status quo, which is exactly what companies need in this digital revolution.

In the Digital Music Thinking model, we draw parallels between how musicians create a new sound and the successful approach to digital transformation. In 5 phases: Listen, Tune, Play, Perform & Live.

If we want to achieve a more ambitious digital sound in Belgium, this offers powerful and fun inspiration for innovation, collaboration methods, production quality, marketing and combining digital products with live performances.

In the coming months, we will focus on digital leadership inspired by :

David Bowie
Billie Eilish
The Beatles
Pink Floyd
Ed Sheeran
Nick Cave
& more

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